Strawberry season comes early to Waitrose

If the winter weather is getting you down, get a taste of summer at Waitrose. The supermarket giant is stocking strawberries already. Traditionally, the Wimbledon favourite reaches peak condition in June.

Nicki Baggott, soft fruit buyer for Waitrose, said: “Despite some cold weather early on in the year, the last few weeks of sunshine have helped speed up with ripening process of our British strawberries. Spring is now well on its way and those wishing for sunnier climes can start to prepare summery dishes such as Eton Mess or strawberries and cream. We are very proud of the quality of our strawberries and we’re thrilled to be able to offer them to our customers.”

Waitrose British Strawberries – £3.50 (260g) – are out now.

Make them last well into summer with this strawberry jam recipe from Haskins.

Ingredients (makes enough for one jar)

  • 250g strawberries
  • 200g sugar
  • ¼ lemon


  • Layer the sugar and strawberries into a large bowl, finishing with a layer of sugar.
  • Cover and leave the bowl for one day.
  • By the following day, your berries should have reduced into lumpy sugary pink syrup.
  • Tip the mixture into a large heavy-based pan and warm to dissolve the remaining sugar. Once dissolved, bring to the boil, stirring frequently.
  • Add the lemon juice, return to the boil for 10 mins, stirring occasionally. Remove from the heat.
  • After 40 minutes, the jam should be a jelly-like consistency to indicate it is ready.
  • Allow to cool for half an hour, then pour into sterilised jars leaving 1cm from the top and seal.



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Editor in chief Suzi Dixon studied at Bournemouth university, went away for a while to work at The Daily Telegraph, then moved back to the sunny South coast for a quiet (er) life. Bournemouth News & Info is her website and she is assisted by the fabulous Fred From France in all things geeky and technical. Hire us to make your website, too, if you like.

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