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Botox demand sags as women opt for anti-ageing facials

A survey of 20,000 women has revealed women are shunning the frozen face look, swapping botox for anti-ageing facials and microdermabrasion.

A recent Big British Beauty Poll for Olay found that, when it comes to sought-after anti-ageing treatments, 67% opt for spa facials, followed by microdermabrasion and facial peels. Only 21% have had, or would consider, Botox.

The poll of women aged 18-65 took place on www.olay.co.uk in September and October 2010.

The survey took place to celebrate to launch of their popular Regenerist 3-Point Super Serum, a concentrated version of their sell-out 3-Point Super Cream. The product has received impressive testing results, with 98 per cent of testers stating that they were happy to recommend the serum to a friend.

In the beauty poll, 65 per cent of women voted ‘Trusted Brand Name’ as the top reason for buying a new beauty product, while 62 per cent wanted the product to be ‘Proven to Work through Research’, showing the shift in consumer demand for scientifically-backed research on anti-ageing products.

Other interesting poll results include the triumph of classic beauties, such as Audrey Hepburn and Marilyn Monroe, over modern choices such as Jennifer Aniston and Cheryl Cole. Audrey, Marilyn, Sophia Loren, Grace Kelly, Elizabeth Taylor and Twiggy all featured in the survey’s ‘Iconic Beauty’ top 10 list.

Psychologist Dr Bernhard Fink said: “Audrey has very distinct features, beautiful eyes combined with extremely even skin colouration. This is a combination of facial attributes which is often cited as epitomising the phrase ‘growing old gracefully’.”

In Bournemouth, we recommend the Forever Gorgeous Spa at the Queens Hotel; pop in to discuss your requirements and book a facial that will turn back time.

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Suzi

Suzi

Editor in chief Suzi Dixon studied at Bournemouth university, went away for a while to work at The Daily Telegraph, then moved back to the sunny South coast for a quiet (er) life. Bournemouth News & Info is her website and she is assisted by the fabulous Fred From France in all things geeky and technical. Hire us to make your website, too, if you like.

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