Windsor wins Fudge Kitchen’s New Year New Flavour competition

Sherbet Fountain fudge sounds wonderfully weird – so it’s no wonder that Windsor WON this year’s retro-themed New Year New Flavour competition with Fudge Kitchen.

Judges deemed the inventive creation the best in terms of appearance, innovation and flavour. Last year’s theme was Vegan Fudge, with the winning Hazelnut flavour still a best-seller at Fudge Kitchen.

Other flavours put to the test by the guest panel included Parma Violet, Chocolate & Lime, Drumstick, Rhubarb & Custard, Bubble Gum, Liquorice Toffee and Candy Cane.

Gill Eaglestone, a Researcher in Sports at Canterbury Christ Church University, said: “When I walked into the tasting room I was really wowed; there was such a variety of exciting flavours, all with a retro sweet flavour theme. Some of the names sounded quite ambitious like ‘Sherbet Fountain’ and I wondered how it would be possible to translate this flavour to a fudge. The ‘Drumstick’ entry even consisted of two different coloured halves joined together like the original: the judges were very impressed by the skill needed to create it.”

“Fudge Kitchen is all about innovation,” said company MD Sian Holt. “[And] over 36 years, we have grown a menu of well over 60 unique, original flavours across our slab fudge range, which is made daily in our seven shops. New Year New Flavour is an annual competition to keep encouraging creativity and product development, often with an on-trend theme.

“Last year’s was ‘vegan fudge’, with an exceptional dairy free Hazelnut Chocolate fudge winning the crown for our Bath shop. This year picked up on the vintage vibe, with a ‘retro sweets’ theme following the launch last year of our “Tuck Shop Sharer” selection; and produced a genuine trip down memory lane … pocket money clutched tightly in hand!”


  • 1st – Sherbet Fountain (Windsor FK)
  • Joint 2nd – Rhubarb & Custard (Bath FK) and Liquorice Toffee (Canterbury FK)
  • Joint 3rd – Chocolate Lime and Candy Cane (both Cambridge FK)




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Editor in chief Suzi Dixon studied at Bournemouth university, went away for a while to work at The Daily Telegraph, then moved back to the sunny South coast for a quiet (er) life. Bournemouth News & Info is her website and she is assisted by the fabulous Fred From France in all things geeky and technical. Hire us to make your website, too, if you like.

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