Wine for heroes: NHS gets a boost from NICE wines

A drinks firm that usually sees a big upturn in sales around festival time has launched new products, with all proceeds going to NHS charities.

NICE ‘wine for whenever’ now also sells bottles for those in lockdown or self-isolating to protect vulnerable family members. Its cans are also ideal for those wanting to monitor and reduce their alcohol intake, as almost two thirds of Brits has admitted their alcohol intake in isolation. Those living alone are particularly vulnerable.

Co-founder Lucy Wright said: “The total angel on the front of the bottle is Ella, an NHS hero. We’re so ridiculously grateful to Ella and her colleagues that we’re donating all proceeds to support NHS charities. Thank you x.”

The boutique food and drink branding experts, The Clerkenwell Brothers, Co Founder Faraz Aghaei said: “What NICE are doing is why we work with the brands that we do. Entrepreneurial in their thinking, with good intentions, for a great cause. We’re just happy to have played a small part in that. The real heroes though are our key workers, and this is our way of raising a glass to them.”


Here is information on the rest of the range.

 The Sauvignon Blanc works particularly well in a can as it keeps the wine cooler for longer, without any washing up to worry about.It’s vegan friendly, dry and crisp, and just three units per can, perfect for drinking responsible.See this blog for proscuitto-ham based picnic recipes – the saltiness of the ham sets off the dry white perfectly and we can celebrate lockdown easing. The pale rose is perfect for picnics, now we allowed to gather in the park, or for family BBQs.

It’s fizzy and fabulous and also more discreet than carrying around a giant wine glass in front of family.

At home, pair with grilled asparagus or Greek salad for a single summer feast.




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Editor in chief Suzi Dixon studied at Bournemouth university, went away for a while to work at The Daily Telegraph, then moved back to the sunny South coast for a quiet (er) life. Bournemouth News & Info is her website and she is assisted by the fabulous Fred From France in all things geeky and technical. Hire us to make your website, too, if you like.