Silver surfers boost Christmas profits
Grandmas and Grandads love spoiling their families at Christmas. And, in an increasingly tech-focussed world, they are making more and more of their festive purchases online.
No need for exhausting shopping trips followed by a lengthy wait in the bus queue – instead they can shop from the comfort of their sofas.
A report from Colliers International suggests as many as 78 per cent of internet users over 65 are currently shopping online.
What’s more, we are the biggest online shoppers in Europe! The report found online sales in the UK are currently running at around at £130bn ($160bn) annually. Meaning this year’s Christmas gifts are only a click away for many of us.
Italians are among the least tech-savvy shoppers in Western Europe as only 68 per cent have access to the internet and just 26 per cent are shopping online. Can you imagine?
Paul Souber, Colliers’ Head of EMEA Retail, said: “In a globalised age, it can be natural to think that shopping is becoming an increasingly homogenised process. However, as this study shows, the ways in which people shop and pay for their shopping remains very diverse – and often surprising.
“These patterns have important ramifications for retailers and also for the developers and owners of shopping space. While online retailing has undoubtedly curtailed some retailers’ appetite for expanding their store networks, it can also generate demand for property as what were once purely online brands open physical stores and where logistics facilities are needed to support the fulfilment of online orders.”
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