Do you watch or PLAY sports?
The British Heart Foundation (BHF) wants to transform everyone from TV junkies to champions by encouraging everyone to take on its flagship event, the London to Brighton Bike Ride, and join the fight against heart disease. But new research suggests we are more spectators than sportsmen, with the average resident in the South West claiming they spend nearly 21 more hours watching sport than getting active every year.
Put this right by signing up to the iconic London to Brighton bike ride on Sunday 17 June.
With only a sixth (16%) of the region running or cycling to work at least once a week, compared to a quarter (23%) of the working residents who watch or listen to sport at least once a week on their commute, it’s possibly time to reach for the off button and stop being on the side lines.
Elizabeth Tack, Event Lead for the BHF’s London to Brighton Bike Ride, said: “Our infatuation with sport is clear to see, but breaking a sweat is clearly the less-preferred option, with participation taking a back seat to watching and listening to sport.
“The technology takeover is in full effect, so it’s time to ditch the devices and take on our London to Brighton Bike Ride, which will help support our vital research into heart disease. With 650,000 people living with heart and circulatory disease in the South West, every pound you raise will help make a difference to millions.
“Don’t just cheer your favourite athlete on from the side line or in front of a screen – get involved yourself and be a part of an inspiring and fun-filled day out for all the family.”
To sign up for this year’s London to Brighton Bike Ride, visit bhf.org.uk/l2bbr
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