Beer, vodka or cocktails – what’s Britain’s favourite World Cup drink?

So here we go again, another World Cup and another nail-biting group where England could be heroes or zeroes! Personally, I’m adopting Brazil for the tournament… as mentioned in the Bournemouth Echo, the Samba Kings kick off Canvas’s World Cup coverage this Sunday with a match against Switzerland in an environment not to be missed. Bournemouth’s thriving international community (including students) mainly live in the BH2 area, not far from the language colleges and, of course, Canvas’s prime Poole Hill location. Expect the dancefloor to fill at the final whistle.

Book now for June 27 – Brazil versus Serbia – on the Canvas Bournemouth website.Tickets are £5 (£7 on the door) and that includes a welcome drink from 6pm and a selection of Brazilian snacks. Caipirinhas (made with cachaça, sugar and lime) are on sale two-for-one during every Brazil game or hit happy hour (5pm-7pm) during other matches where all cocktails are on offer.

Bear in mind that, due to their opening hours, Canvas will only be showing the evening games throughout the tournament.

But if cocktails aren’t your thing, go for shots! Interestingly, for almost two-fifths of Brits (39 per cent), the thing they associate most with Russia is drinking vodka on ice, according to a poll for The Ice Co.

The Ice Co’s findings have been included in a new report by food and drink futurologist Lyndon Gee, called World Cup 2018: We’ll be playing at home, not away!

In the report, Lyndon has also created World Cup drinking personalities, including the Penalty Taker who loves drinking games and the Referee, who tried to organise everyone and make sure all glasses are filled equally.

Lyndon said: “There’s lots of research out there, which I’ve cited in my report, to show that staying in is the new going out. The rise of trends such as hygge and lagom have helped fuel all of this, with many of us preferring the comfort and cosiness of our own homes than being in a busy bar or pub. This year’s World Cup is no exception, with the survey from The Ice Co clearly showing a large proportion of Brits are shunning the pub, with many people saying the environment is too “laddy” and that they would rather celebrate in a more civilised way with friends and family.

“Ice cold beer is still the most popular alcoholic drink but low and no-alcohol varieties are gaining a lot of traction. Soft drinks are no longer an afterthought for summer parties, and this is evident with the growing trend for adult soft drinks. Cocktails and mocktails are also bang on trend this summer, so we’ll see many people serving these at their World Cup viewing parties.”

Fact file
The Ice Co’s Super Cubes (which are super-size and made of spring water), Crushed Ice, Party Ice and Premium Ice (which melt slowly) are available at Waitrose, Sainsbury’s, Tesco, Ocado and Morrisons with an RRP from £1.
Fun fact – according to the abovementioned Ice Co survey, when it comes to the ideal drinks to serve at a World Cup viewing party, beer comes out on top. I’ll have one of each, please.

  1. Ice cold beer (47 per cent)
  2. Soft drinks with ice (35 per cent)
  3. Cider in chilled bottles (25 per cent)
  4. Prosecco (24 per cent)
  5. Cocktails (23 per cent)
  6. Extra chilled wine (22 per cent)
  7. Gin and tonic (16 per cent)
  8. Red wine (11 per cent)
  9. Baileys on ice (9 per cent)
  10. Whisky on the rocks (6 per cent)



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Editor in chief Suzi Dixon studied at Bournemouth university, went away for a while to work at The Daily Telegraph, then moved back to the sunny South coast for a quiet (er) life. Bournemouth News & Info is her website and she is assisted by the fabulous Fred From France in all things geeky and technical. Hire us to make your website, too, if you like.

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