As lockdown lifts slighty, here are the activities we’ve missed the most

Wall’s Pastry has put together an infographic to trace the UK’s most missed activites. With selected shops reopening on Monday, it is no surprise that many of us are planning a socially distant shopping spree or a picnic in the park.

People are also missing gyms and other leisure activites. Lockdown legs and unwanted weight gain has hit our confidence hard. Cinemas are also a much missed family activity and surely two metres can be easily observed with taping off of certain seats, like on our fantastic buses.

 high street and non-essential shops set to reopen on 15 June, the South West will be rushing to their favourite outlets this month – as a nationwide survey revealed that 65% of the region were missing shopping the most.

Wall’s Pastry commissioned the online YouGov survey, which reached more than 1,800 members of the public, to discover what people have missed from their everyday lives during lockdown.  It used numbers compiled by Crunch.

While a high number of people surveyed said they are missing shopping and leisure activities, the expected majority (87%) missed seeing friends and family, while 61% listed visiting a restaurant or pub in their top three, Boris Johnson’s timeline expects some eateries to reopen on June 22.

Mike Holton, brand manager at Wall’s Pastry, said: “The current crisis has meant that as a nation, we are all reassessing the importance of our closest relationships and the activities we love doing together, so it’s fantastic to see shopping, dining out and socialising ranking so highly in our survey.”

Nationwide, 47% of Gen Y and millennials (25 to 34-year-olds) and 45% of baby boomers (over 55s) are missing hair and beauty treatments the most, with more than half of the votes from women (51%) and more than a quarter from men (33%)*. Brits can expect to revisit their favourite salons and beauty parlours from 4 July at the earliest.

In order to help the public get back to doing what they miss the most, Wall’s Pastry – the UK’s number one sausage roll brand – will be running a promotion later in the year with a chance to win a number of tailored prizes inspired by the activities the nation has been without.

Mike added: “We will tailor our promotion prizes to support the nation in doing what they have missed the most once the lockdown ends, in the hope of  encouraging them to revisit their favourite food outlets and leisure attractions with their friends and loved ones.”

Look for the promotion on Wall’s Pastry products throughout autumn 2020.

For more information about Wall’s Pastry or the on-pack promotion, please visit

Fact file

Addo Food Group is the market leading producer of chilled savoury products in the UK, specialising in the chilled savoury pastry market, which is currently worth £1 billion. Addo Food Group’s range of pork pies, quiches, savoury pies, sausage rolls, pasties, slices and scotch eggs are produced for major retailers, as well as category leading brands Wall’s Pastry and Pork Farms.

Wall’s Pastry is the UK’s number one sausage roll brand. With over 200 years in the meat industry, its team of trusted bakers make feel good favourites such as sausage rolls and savoury slices.

Pork Farms, the market leaders in the pork pie sector, bake classic pork pies and Melton Mowbray pies made with 100% British pork.

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Editor in chief Suzi Dixon studied at Bournemouth university, went away for a while to work at The Daily Telegraph, then moved back to the sunny South coast for a quiet (er) life. Bournemouth News & Info is her website and she is assisted by the fabulous Fred From France in all things geeky and technical. Hire us to make your website, too, if you like.

1 Comment

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