277 per cent surge in searches for lidos
We need a lido in Bournemouth. The recent heatwave has prompted a surge in searches for outdoor pools, like the Clifton lido in Bristol.
Favoured particularly by families, lidos and splash pools are most sought after than theme parks as Britain bakes in record temperatures.
Day Out With The Kids found searches for lidos increase by over 550% compared to last week, with splash parks and swimming pools beating more traditional day out destinations like theme parks and tourist attractions for the first time. Searches for UK beaches have also increased by 263%, and water parks by 213%.
Parents have also been making use of the site’s outdoor and indoor filters, with searches up by 128% for destinations in the great outdoors.
Unfortunately, the mercury is set to plummet in the coming week following this incredible heatwave that saw temperatures reach the mid-30s.
Catherine Warrilow, Head of Brand at Day Out With The Kids, said: “The weather is often such a huge deciding factor when it comes to days out, and the luxury of the hot weather means that it’s easier to escape for an hour after school, and spend more time outdoors, like eating al fresco.
“Beaches, lidos and waterparks lend themselves just as easily for a quick after-school visit as they do for a full day out, so they’re a fantastic option for parents looking to entertain the kids during the summer.”
Day Out With The Kids features information for over 6,000 attractions all across the UK. For more information, or to start planning your next adventure, visit www.dayoutwiththekids.co.uk.
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