The new normal: no coverage no fee PR

So many of us have had to pivot home businesses or seek new employment in lockdown. If you are an existing business reopening shortly, a little local leverage with the press can go a long way.

David Sanders, 42, was made redundant from Carnival in Southampton. But rather than wallow in beer and benefits, he has set up a new business with a unique approach to press relations.

The agency ‘PR42’ offers a raft of services including a ‘no coverage, no fee’ option. For businesses who take advantage of this offer there will be no payment due to PR42, unless press coverage is published in pre-agreed media.

The agency ‘aims to be as flexible as possible’ and offers other services including media liaison, event management, copywriting and crisis communications. It can additionally be hired for longer periods of time, on a contract basis for one-off events and projects, or by the day.

Also available is a PR ‘Power Hour’, where a consultant will give feedback and ideas on a business’ new or existing publicity plans in a shorter 60-minute session.

David said: “It wasn’t a nice feeling when I was made redundant but I fully appreciate how difficult the current situation is and was determined to do something positive in return.

“As someone who grew up in the local area and is now happily settled in Poole my first thought was to help raise the profile of nearby businesses owned by friends and family that have taken a hit during lockdown. But then it occurred to me that I could offer support to other nearby firms who are having a similarly tough time of it, so we’ve worked hard to get PR42 up and running as quickly as possible.

“Given the devastating effects of Covid-19 we’re aiming to be as flexible as possible in terms of both what we offer and the prices we charge. We thought the ‘no coverage, no fee’ option would be particularly appealing at this time, as it’s a risk-free choice for those who select it. If we get press coverage for a business, then their profile and bottom line get a boost; if we don’t then there’s no cost to them.”

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Editor in chief Suzi Dixon studied at Bournemouth university, went away for a while to work at The Daily Telegraph, then moved back to the sunny South coast for a quiet (er) life. Bournemouth News & Info is her website and she is assisted by the fabulous Fred From France in all things geeky and technical. Hire us to make your website, too, if you like.

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