What does a new business need?

In today’s day and age, a business needs much more than just great products and/or services in order to succeed.

The marketplace has been completely revolutionised in recent times which means that now a business does not necessarily even have to have a physical bricks and mortar location as businesses can be run entirely online.

There are a few key assets that a business will need in order to succeed, however, and it is important that every business owner knows what these are and takes steps to ensure that these assets are of the highest quality and helping the company to succeed.

1. Website

Perhaps the most important asset to have in an internet-driven marketplace is a high-quality professional website. This website should be informative, engaging, easy to navigate and serve a purpose. It will need to be hosted by a reliable web hosting company like Smart Hosting for the fastest, most secure and reliable web experience for the user. The website should also be optimised for social media in order to increase your ranking on search engine results lists.

2. An App

It was previously thought that an app is only useful for much larger, household brands, but this is not the case. An app can be a powerful marketing tool that can help businesses of all sizes by being visible to customers at a55rll times as most people are glued to their phones. It can also provide valuable information about the company, develop your brand and improve customer engagement.

Essentially, it places your business right at their fingertips on a device which they rely on constantly throughout the day – even if they do no open the app, they will see it is there which will keep your brand in their mind throughout the day.

3. Social Media Presence

Social media remains an incredibly powerful tool for businesses of all sizes and in all industries. This is because it provides you with a platform for engaging and communicating directly with your target audience.

When used intelligently, social media can be used to increase brand reputation and awareness and to create a direct connection with potential customers. A business should use social media by:

– Posting regular, relevant and engaging content
– Advertising products/services
– Run promotions
– Provide direct links to the company website
– Engage with target audience
– Respond to queries or complaints in a timely and professional manner

It is also important that a business knows what not to do with social media as there have been many examples of brands damaging their reputation through poor use of social media over the years. Essentially, it comes down to never posting anything which could be deemed offensive or anything that is too divisive and will split your target audience.

In today’s digital world, these are the three main assets that any business must have in order to succeed. This will create a strong online presence and it is then a matter of increasing web visibility through internet marketing and traditional advertising.

This should help a business to attract customers and develop their brand reputation.



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Editor in chief Suzi Dixon studied at Bournemouth university, went away for a while to work at The Daily Telegraph, then moved back to the sunny South coast for a quiet (er) life. Bournemouth News & Info is her website and she is assisted by the fabulous Fred From France in all things geeky and technical. Hire us to make your website, too, if you like.

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