How to Build a Better Relationship with Your Customers

As a business, it can be easy to focus so much on new customers that you forget about and neglect existing ones.

However, this is a mistake that you want to avoid as existing customers could significantly help grow your business. In light of this, you should put measures in place that ensure you pay more attention to the people you already have on board and how you can meet their changing needs as well as reward their loyalty.

Here are a few ways to build a better relationship with your customers, especially as the new year quickly approaches.

1 Find Out Their Needs
Before you can work on improving any relationship, you have first to find out where you’re lacking. Show your customers you care by reaching out and finding out what they need.

There are three specific types of feedback you can get, which include given, requested and observed feedback.

This means you could explore things like listening to complaints, reading social media comments and paying attention to general feedback from customers.

Also, don’t be afraid to ask questions through surveys or customer feedback requests but remember to provide incentives and get straight to the point.

2 Provide Valuable Information
Another effective way of relationship building with your customers is looking for ways to add value to their lives. The more you give, the more likely your customers are to connect with you as you’ll seem like more than a brand that just wants to take their money.

If you don’t have one already, consider adding a blog to your website where they can find answers to challenges they may face every day.

It may also make sense to get a professional like Click Intelligence to help you optimize your site for the web and improve your sites

3 Improve Customer Service
When you run a business, you can always count on customers to have tons of questions, concerns, and complaints. It is, therefore, your job to be on standby at all times so you can quickly answer their questions and resolve any issues. Think about how to improve your customer service as well as response times.

Consider using CRM software to improve customer service as this could help improve the quality and efficiency of your customer service too.

4 Don’t Neglect Email Marketing
In as much as social media is presently the next big thing, this doesn’t obliterate the significance of email marketing. It’s a great way to keep the communication between you and your customers alive as well as keep them up-to-date and well-informed. Remember that they’re likely to get tons of emails a day, so make yours something to look forward to by keeping them interesting, short and sweet.

5 Reward Loyal Customers
Loyal customers are often your best marketers, so don’t forget to reward them for the good work they do.

Devise strong customer loyalty programmes that make them feel appreciated and valued.

By doing this, it’s also possible that you’re making customers happy and making them feel like a part of something bigger than them.

Inviting them to major events or gifting them with bonuses for referrals as well as prizes could go a long way in making them feel appreciated.



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Editor in chief Suzi Dixon studied at Bournemouth university, went away for a while to work at The Daily Telegraph, then moved back to the sunny South coast for a quiet (er) life. Bournemouth News & Info is her website and she is assisted by the fabulous Fred From France in all things geeky and technical. Hire us to make your website, too, if you like.

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