Top 5 alternative Santa sleighs

If Carlsberg did sleighs… Our good friend Santa has been driving the same vehicle for YEARS and we think it’s time he upgraded.

Luckily, the team at Red Letter Days have re-imagined the iconic sleigh through the eyes of the  most iconic brands including Carlsber, Apple, IKEA, Red Bull, and Ferrari. St Nick, take note!

The full 360 designs have now launched and can be viewed here:

Of course, technology progresses every year so it makes sense for one of the most recognisable figures in the world to have a sweet ride.

Here are our five favourites:

The Carlsberg sleigh comes with beer on tap, top of the range sound system, and outdoor heaters. A unicorn to pull it along too of course! IKEA’s re-design comes with plenty of storage, comfy seating for his elves.

The IKEA Sladtür sleigh offers a light flight, with plenty of storage and a minimalist style. Taking inspiration from the Scandinavian brand, Santa is ready to go with a self-build flat pack sleigh and a hex key complete with the brand’s primary colour palette storage units. We imagine the brand to stick with traditions and have the sleigh powered by Reindeer magic, but offering a more comfy ride with extra lighting to better guide his way. The flat pack style allows Santa to easily pack his transport away during the less busy months.

The Ferrari F1 SLGH18 delivers 660 reindeer power at 8000 rpm. Santa Claus will be delivering presents at record-speed with the SLGH18’s super-charged engine and soft landing with his new ski’s. The new sleigh is already in festive spirit, sporting the red look and sponsored by Santadeer and Bell. 

Fuelled by sugar, caffeine, taurine and B Vitamins the Red Bull upgraded sleigh won’t need reindeer. This unique design will propel Father Christmas across the skies fully equipped with a high-performance snowboard for a more adventurous present delivery service.

The Apple iSleigh with it’s no nonsense smooth design brings the sleigh into the future with its high-tech gadgets and crisp white feel. With the top of the range navigation system, Siri on hand, and virtual gifts transported and stored in the cloud – this AI powered sleigh will bring Father Christmas in to the 21st Century.

Dan Mountain, CEO at Red Letter Days said: “In a festive spirit, we wanted to take a different look at the sleigh which has been traditionally depicted for many Christmases in the past. We wanted to take a new look at how Santa’s sleigh might be designed by some of the world’s most loved brands. Take a look at some of the new concepts, I’m sure Santa would be happy to deliver presents to children all over the world in his new rides.”



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Editor in chief Suzi Dixon studied at Bournemouth university, went away for a while to work at The Daily Telegraph, then moved back to the sunny South coast for a quiet (er) life. Bournemouth News & Info is her website and she is assisted by the fabulous Fred From France in all things geeky and technical. Hire us to make your website, too, if you like.

1 Comment

  1. December 9, 2019 at 10:47 am — Reply

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