Deal of the day: Free Ben & Jerry’s cone at Generator, April 9
Heading to London to celebrate the start of summer? Guests at Generator, London’s hippest hostel, can get their hands on a sweet treat to celebrate Ben & Jerry’s Free Cone Day.
— Ask Generator (@AskGenerator) April 29, 2018
Ice cream lovers will be able to choose a longtime favorite like Cookie Dough, or dig their spoons into something completely new. Your appetite is the only limit to the number of times you can get back in line. Dreamy right?
We’ve been enjoying free cone day since the year I was born… the company’s first Free Cone Day was way back in 1979. Back then, it was highly unusual for a company to share, rather than sell, its product, but Ben and Jerry wanted to thank their dedicated, ice cream loving community for helping them get through their first year. Now Ben & Jerry’s hands out more than one million free scoops of ice cream across the world each April.
“We believe in having fun, and in thanking our fans with free ice cream as each year goes by,” said Ben & Jerry’s CEO Jostein Solheim. “To us it’s a chance to have a bit of a party, to build connections with our fans, and show them how much we appreciate them!”
Generator is one of Europe’s fastest-growing hospitality brands, located in the most central locations across Europe including Dublin, London, Copenhagen, Hamburg, Berlin, Venice, Barcelona, Paris, Amsterdam, Stockholm, Rome, and Madrid. Pioneers of affordable luxury and masters of the social experience, all properties include a range of room types from shared to private bedrooms, chill-out areas, bars, cafes and a variety of spaces available for private hire – from street facing or basement exhibition spaces to penthouse suites and rooftops.
The successful concept begins with the award-winning interior design; continues with the locally inspired, carefully curated events and the extraordinary food and beverage offerings; concluding with the best night’s sleep in bespoke beds in shared or private rooms. For more information, visit www.generatorhostels.com.
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